Google Play Games on PC currently reaches users in more than 120 countries, offering over 3,000 titles including Clash of Clans, Clash Royale, Free Fire MAX, and Angry Birds 2 *. Since we launched the program last year, we’ve seen a tremendous amount of growth.

Find out what percentage of users with your app installed would have the URL open inside the appįor game developers, we’ve expanded our Google Play Games on PC beta to help you grow your user base.

See the percentage of your top-performing URLs that have been deep-linked, so you can see where you have an opportunity to direct more users to your app.

Make sure the landing pages from your ad campaigns are deep-linked.

This year, we improved the page with new metrics and insights to help you make the most of your deep link strategy. This page flags broken deep links and provides detailed guidance on how to fix them, as well as helps you rationalize your web-to-app mapping by reviewing your top website URLs and their deep link status. Last year, we launched a new Play Console page dedicated to deep links to help you discover additional opportunities for growth and engagement.

Test your listings with a portion of your audience before rolling them out.

Schedule your listings to publish when you want and for the duration you choose.

Save your listings as a draft to continue editing later.

Now, we’re making it even easier to create and manage your listings with the ability to: Many of you have already been using your 50 custom store listings to tailor your messaging by country, pre-registration status, Google Ads campaigns, or to inactive users.

This year, we improved three of our most impactful offerings: custom store listings, the deep links page in Play Console, and Google Play Games on PC.Ĭustom store listings enable you to optimize your conversion rate and acquisitions by creating different messaging for different user segments. If you’re not one of the attendees joining us in person this year, here’s a sneak preview of the product news we’ll be sharing to help you grow successful, long-term businesses on Google Play.Ĭheck out our top five updates in the video below, or read on for the full list. Our annual Playtime event series kicks off tomorrow, with announcements from our product teams and insights from local Google experts. Posted by Paul Feng – Vice President of Product Management, Google Play

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